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Providing information in a business environment means
much more that retrieving massive quantities of data. The
full spectrum of the information process includes locating,
retrieving, organizing, communicating, and analyzing
information and its content for a variety of users with
specialized needs. InfoThink is much more than a good
read; it is a road map for those who manage information
resources and an essential primer for business executives
who are end users of information.
- "InfoThink takes the information
professional into the thought processes of the
customer. An excellent resource with valuable
insights."
- --Barbara M. Spiegelman, Manager,
Technical Information and Communication,
Westinghouse Electric Company
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- "With this book, Park has undertaken -- and
mastered -- a massive challenge: to help people
better understand and deal with the complexities
of the information process in current business
environments."
- --Guy St. Clair, Editor and Publisher,
InfoManage, The International Management
Newsletter for the Information Services
Professional
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- "InfoThink attempts to cover an
ambitious subject: how information is used by
businesses. rather than summarize or generalize,
Park has chosen to profile information masters
within different organizations, and lets the
experts' stories speak for themselves. This
strategy pays off; the book is thought provoking
and informative. . . . this book in itself
provides an example of information mastery. Park
is a skilled interviewer, an excellent writer,
and has a firm grasp of the big picture. the
amount of research and accumulated knowledge
necessary to create such a book is staggering.
Congratulations to Park on her success in this
ambitious undertaking."
- --Mary McCarty, Director of Research and
Internet Services, Edelman Public Relations,
Business Information Alert, July/August
1998, Alert Publications, Inc.
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- "I just finished reading your book
"InfoThink" from cover to cover. What a
wonderful book! . . . . You'd laugh if you could
see my copy of "InfoThink" -- it's got about 20
yellow post-it notes sticking out of various
pages which I know I'll want to return to over
and over again. Thank you so much for giving us
all this marvelous resource."
- --Lucy Lettis, Director, Business
Information Services, Arthur Andersen LLP, New
York
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- "You wrote of a future where hyperlinked
information consumers, even information
managers, might indeed want to "disconnect."
I've felt that way more than twice. Balance,
that's what people need, and I believe that your
book offers that and more. You give us a sense
of direction that is hopeful as well as
useful."
- --Barbara P. Semonche,University of North
Carolina-Chapel Hill School of Journalism and
Mass Communication
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- Published by Scarecrow Press, Inc.
- Spring 1998, 256pp., ISBN 0-8108-3424-3, $29.50
To order, you may contact:
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For further information, go to:
[Table of
Contents] [Profiles]
[Reviews]
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